Skip to content
Free SEO audit

Services · Anywhere in the US

What we do for home service companies

Local SEO is the engine. Paid ads fill the gaps while it builds, social and email bring past customers back, and automations show what every lead turned into. All of it is measured the same way, in booked jobs, for plumbers, HVAC companies, roofers and electricians across the country.

Get a free local SEO audit See the sites we run
Illustration: one local search, top to bottom

The services

Start with local SEO. Add the rest where it pays.

Every service is custom priced after a free audit, and every one gets its own tracking number, so you can see what it books.

Start here

Local SEO

The steady monthly work that wins the map pack and the web results for the searches that fill your schedule.

  1. Map pack work on your Google Business Profile
  2. A new city or service page every month until the site is built out
  3. Reviews, citations and links from local sites
  4. Technical upkeep and internal links on keyword text
  5. Call tracking on every source, matched to booked jobs

The full list and the roadmap are on our local SEO services page.

Illustration: map pack scan1 to 34 to 1011+
  • 02

    Google Business Profile optimization

    Categories, services, real photos and steady posts, plus reports on the fake and keyword-stuffed listings that crowd real shops out of the map.

  • 03

    Web design

    Hand-coded contractor sites with a page for every service and every real town you cover, wired for call tracking from day one.

  • 04

    Local Services Ads management

    The Google Verified cards at the top of the page. You pay per lead, and we match each one to a job and make sure the bad ones get credited.

  • 05

    Google Ads management

    Search campaigns aimed at the jobs you want more of, in the towns you choose, with a tracking number on every ad.

  • 06

    Facebook ads

    Reach homeowners in your service area in a slow season or around a new office. If they are not paying off for you, we will say so.

  • 07

    Email and SMS marketing

    Tune-up reminders, seasonal offers and storm prep notes to past customers, tied back to the jobs they book.

  • 08

    Social media and video

    Facebook posts, YouTube Shorts and short video ads built from your own trucks and jobs, with each video also placed on the page of your site it answers.

  • 09

    Automations

    Every lead matched to the Housecall Pro job it became, payroll that builds itself from the clock and the job list, and a weekly sales leaderboard for your techs.

How the pieces fit

One plan, four jobs

Most shops do not need every service. They need the right mix for their market and their season, and a way to see which part is working.

The engine

Local SEO

It builds the pages, reviews and profile strength that win the map pack and the web results. It takes months to build, and once it is built, you do not pay for each call it sends.

The fast lane

Local Services Ads

The paid cards above the map. You pay per lead, not per click, and calls can start soon after Google approves you. It is the right first move when you need the phone to ring now.

The precise tool

Google Ads

Search ads for the jobs you want more of, like water heater installs or new AC systems, in the towns you pick. Good for high-ticket work and for towns your SEO has not reached yet.

The scoreboard

Call tracking

A CallRail number on every source, and every call matched to a booked job. It is how we tell you, in plain numbers, which of the other three is paying off.

For the longer comparison, read LSA vs Google Ads for home services, and where the booked jobs actually come from.

Who we work with

Four trades, each with its own plan

Most of our clients are home service companies. The services are the same, but the searches, the busy seasons and the jobs that pay are not.

SEO for plumbers

Night emergencies, water heaters, repipes and slab leaks. Pages for the jobs that pay and the ones that cannot wait until morning.

“emergency plumber near me”

HVAC SEO

Repair calls when the heat hits, installs and maintenance plans the rest of the year, and a page set for each office you run.

“ac installation cost”

SEO for roofers

Storm damage, insurance inspections and reroofs, with pages that are live well before hurricane season starts.

“roof inspection after hail”

Electrician SEO

Panel upgrades, generators and rewiring for homeowners who want a licensed electrician they can trust inside the house.

“whole home generator installation”

Other local businesses

Office rentals, studios and other businesses that live on calls and bookings get the same Business Profile, page and tracking work. 3030 Suites is our example.

“office space for rent near me”

Questions

Picking the right service

Something else on your mind? Text 727-277-0122 or email ryan@rankdnow.com.

Can I hire you for just one service?

Yes. Some shops only need their Local Services Ads run well, or only need a new website. In the free audit we will tell you if one service on its own can get you where you want to go, or if something else is holding it back, like a Business Profile that needs fixing first.

Which service should a new client start with?

For most shops, local SEO, because it keeps working once the work is done. If you need calls this month, Local Services Ads can carry you while SEO builds. If your website is slow or broken, we fix that first. Either way, call tracking goes in on day one, so every choice after that is based on booked jobs.

How do I know if a service is paying off?

Every service gets its own tracking number, and every call is matched to a job in Housecall Pro. Each month you see what you spent on each source and how many jobs it booked, which gives you a cost per booked job. If a channel is not paying off, the report says so, and we will tell you to cut it.

Free local SEO audit

Not sure where to start?

Tell us your trade and your town. We will look at where you show up in the map pack, your Business Profile, your site and any ads you run, and tell you which service would pay off first. It is free, and there is nothing to sign.

Get a free local SEO audit Or text 727-277-0122