Skip to content
Free SEO audit

HVAC SEO · Anywhere in the US

HVAC SEO for heating and air conditioning companies

We build and run farrellac.com for Farrell Air Conditioning, with offices in Port Richey and Spring Hill, Florida. For an HVAC company in any state, we plan the work around your weather: repair calls in the heat and the cold, installs before and after each peak, and a maintenance plan that keeps the phone ringing in between. It is our local SEO work, tuned for heating and air.

Get a free HVAC SEO audit
Farrell Air Conditioning
Farrell Air Conditioning page for 24/7 emergency AC repair in Port Richey, with a service request form on a clipboard and the Rufus mascot
One repair page per office. This is the Port Richey page. Spring Hill has its own.

The HVAC year

Two peaks a year, and what we publish ahead of each one

Most of the country gets two busy seasons: a cooling peak in the summer heat and a heating peak in the cold, with tune-ups and replacements in the months between. How tall each peak is depends on where you work. In Florida, where Farrell AC works, the AC runs most of the year and heating comes down to a few cold nights. We plan an HVAC company’s SEO around its own year: what people search in each stretch, and what we publish ahead of it.

What people search
Cooling repairsSummer heat. “AC not cooling”, drain lines, capacitors
Heating repairsWinter cold. “No heat”, furnaces, frozen heat pumps
Tune-up windowsSpring for the AC, fall for the furnace or heat pump
Replacement shoppingBefore each peak, and after a hard season
Hurricane seasonGulf and Atlantic coasts only. Prep before, outages after
  1. Feb

    Refresh install pages and price ranges before spring shoppers start.

  2. Apr

    AC tune-up offers, drain line and “AC not cooling” posts.

  3. May

    Heat wave posts, like “AC cannot keep up”, live before the first hot week. On the coasts, hurricane prep too.

  4. Aug

    Furnace and heat pump pages checked before the fall tune-up season.

  5. Sep

    Replacement, financing and maintenance plan pages move to the front.

  6. Nov

    “No heat” and frozen heat pump posts, live before the first hard freeze.

Illustration of how we plan a typical year. The stretches are approximate, they move with your climate, and they are not search volume data. Hurricane season dates are NOAA’s.

Repair or replace: two searches, two pages

A repair search is urgent and local: “ac repair” and a town name, typed by someone standing in a warm kitchen, or “furnace not working” at 6 AM in a cold one. A replacement search is slow and price driven: “new ac unit cost” or “is it worth fixing a 12 year old ac”. They need different pages. The repair page leads with same day service and the phone number. The install page leads with price ranges, financing and how to choose a system. Farrell AC publishes both for each office, plus a pricing hub with 11 guides.

Replacement content is where HVAC sites go stale, because the rules keep moving. Three we check before anything goes live:

  • Efficiency minimums. Since January 1, 2023, the Department of Energy has set different minimums for the North, the Southeast and the Southwest, so the right number depends on your state. In the Southeast, which includes Florida, a new split system central air conditioner must meet at least 14.3 SEER2 below 45,000 Btu per hour, and 13.8 SEER2 at or above it.
  • Refrigerant. The EPA moved new home systems off R-410A, then in 2026 finalized a change that lets contractors keep installing R-410A equipment made or imported before January 1, 2025. A refrigerant page written in 2024 probably needs an update.
  • Tax credits. The federal 25C credit for qualifying heat pumps and central air ended for equipment placed in service after December 31, 2025. Any page still promising it should come down or be rewritten.

Local rules matter too. In Florida, where Farrell AC works, many insurers ask for a 4-point inspection on older homes that covers heating and cooling, so “how old is too old for insurance” is a real search there. Farrell AC answers it in a post on AC age and the 4-point inspection. Every market has questions like that, and finding yours is part of the free audit.

The page map for an HVAC company

This is the structure we built on farrellac.com. Each row links to the live page.

PageWhy it exists
AC repairOne per officeUrgent, local searches from people who want a truck today.
AC installationOne per officeReplacement shoppers comparing price, brands and financing.
Heating and heat pumpsOne per officeNo-heat calls, heat strips and heat pump replacement. In a colder market, these pages carry the winter.
Maintenance planRecurring visits that fill the slow months.
Ductless mini splitsGarages, additions and rooms the ducts never reached.
Duct repair and sealingOne per officeLeaking, crushed and disconnected ducts, a common reason one room never gets comfortable.
Indoor air quality4 pages per office“Cold but clammy” houses in humid climates, plus filters and purifiers.
Commercial HVACA different buyer who searches in different words.
City pages16 towns, 4 countiesReal towns with answers only a local shop would know.
Pricing guidesCost searches, and callers who arrive knowing the range.
Learning centerThe questions people ask before they are ready to call.

Every row is live on farrellac.com. Source: farrellac.com/sitemap-0.xml, Oct 17, 2026

Farrell Air Conditioning New Port Richey page with quick answers about older homes near downtown and damp homes near the Pithlachascotee River
Quick answers under the hero. Older homes near downtown, and river humidity. Facts that would be false in any other town.

Local content that ranks

The posts that pull their weight answer questions only a local company can. A few from farrellac.com’s 23-post blog, all written for Florida homes:

None of these would rank for a national keyword, and they do not need to. They rank for the people who can hire Farrell AC. For a shop in Ohio or Arizona the topics change: your utility’s rebates, your county’s permits, the houses you actually work on. The way we find and write them stays the same.

Maintenance plans are a marketing channel

A maintenance plan fills the calendar when the phone is slow, and it gives you a reason to reach every member on a schedule. Farrell AC gave its plan a page of its own, built around a spinning 3D membership card.

Plans are sold twice: once on the site, and again by email and text to past customers who never joined. That second sale is where our email and SMS marketing earns its keep. Our slow season playbook covers what else to do when the phone stops ringing.

Honest noteSEO will not save a slow month that is already here. If your schedule is empty now, Local Services Ads and your own customer list are the faster fixes. SEO is what makes the same month easier next year.

Client example · Two offices, two profiles

A second office needs its own profile, pages and phone number

Google ranks local results on relevance, distance and prominence. An office on Mariner Boulevard has a hard time winning Port Richey searches, and the reverse is true too. So Farrell AC runs each office as its own local business online.

Port Richey office 28.27°N 82.72°W Commerce Avenue, Pasco County. Its own Google Business Profile, its own office page and its own 13 service pages.
Spring Hill office 28.48°N 82.53°W Mariner Boulevard, Hernando County. A separate profile, a separate office page and its own 13 service pages.

How we set up any shop with more than one office

  1. Each profile links to its own office page, not the home page
  2. Each office gets its own tracking number, so the report splits calls by office
  3. We choose the primary category per office for the work that office wants most

Running more than one office? Our Google Business Profile service covers multi-location setups in any state, and we walk through how Farrell’s second office was built on our page about SEO in Spring Hill.

Line map of the Gulf coast from Spring Hill down to Palm Harbor, with pins on Port Richey and Spring Hill Spring HillOffice 2 Port RicheyOffice 1 Palm HarborCity page

Paid leads and phone calls

Where HVAC leads are won or lost

Rankings get the phone to ring. Three more things decide whether that ring turns into an install.

  • 01

    Local Services Ads for HVAC

    HVAC is one of the trades Google accepts for LSA, and in a heat wave or a cold snap the leads come fast. So do the ones that should not count: the wrong town, the wrong service, a supply house calling. We dispute those and match the rest to jobs.

  • 02

    The calls that do not book

    A no-cool call in July or a no-heat call in January books itself. The hard ones are the tune-up price shopper and the replacement caller who wants a number on the phone, and the call recordings show where those slip. If that is happening in your office, text us at 727-277-0122 or say so in your free audit request.

  • 03

    Which calls became installs

    Every source gets its own tracking number, and we match calls to jobs in Housecall Pro. The report shows repairs, tune-ups and installs by source, and the cost per booked job for each.

Farrell Air Conditioning maintenance plans page with a 3D membership card showing the Rufus mascot, priority scheduling and ten percent off repairs
The membership card. It spins in 3D, and holds still for reduced motion.
93pages in the sitemapSource: farrellac.com/sitemap-0.xml, Oct 17, 2026
26office-specific service pages across 2 officesSource: farrellac.com/sitemap-0.xml, Oct 17, 2026
16city pages in 4 countiesSource: farrellac.com/service-areas, Oct 17, 2026
700+Google reviews at 5.0, shown on the home pageSource: farrellac.com home page, Oct 17, 2026

Case study

Farrell Air Conditioning: one site that works for two offices

Farrell Air Conditioning has served Pasco and Hernando since 2015 from offices in Port Richey and Spring Hill. We redesigned farrellac.com in September 2026. Each office has its own service pages, and the site adds 16 city pages, 11 pricing guides, a learning center and a 23-post blog.

We also placed 141 real Google reviews on 46 pages, each one matched to the page it sits on, with none repeated. A review about a new install sits on an install page, where the next install shopper will read it.

Read the full HVAC SEO case study.

Farrell Air Conditioning is a Team Farrell company, and Rankd grew out of Team Farrell’s marketing office.

Questions

What HVAC owners ask us

Something else? Text 727-277-0122 or email ryan@rankdnow.com.

When should an HVAC company start SEO before its busy season?

Several months before it. New pages and reviews take months to build up, and repair searches jump with the first heat wave in summer and the first hard cold in winter. Starting in the fall gives cooling pages time to settle before the heat, and starting in the spring does the same for heating pages before the cold. Starting late still helps, just later, and Local Services Ads can carry the calls in the meantime.

Should we build a page for every city we serve?

Only for towns you really serve, and only if each page says something true about that town. Farrell AC has 16 city pages across four counties, and each one opens with local quick answers, such as working on older homes near downtown New Port Richey. A page with only the town name swapped is the kind Google’s spam policies call doorway abuse.

How do maintenance plans fit into marketing?

A plan brings members back on a schedule, fills the slow months and gives you a reason to email and text them. Give the plan its own page, mention it on every service page and invoice, and send reminders by email and SMS. Members who just had a good visit are also the right people to ask for a review.

Do utility rebate and permit pages help rankings?

They help in a different way. They answer the questions people ask before they buy, they get shared in ways a service page never does, and they show you know the local rules. Keep them current. A rebate page with last year’s amounts, or a page promising a tax credit that has ended, does more harm than good.

LSA or Google Ads for AC repair?

For repair calls, start with Local Services Ads. You pay per lead, the ads sit at the top, and the leads are local. Google Ads fit install and replacement searches better, where you want control over keywords and landing pages. Whichever you run, track each lead to a booked job and compare the cost per job, not the cost per lead.

How do you track which calls became installs?

Every source gets its own tracking number: each office’s Google Business Profile, the website, Local Services Ads and any other ads. We match those calls to jobs in Housecall Pro by phone number, so you can see which calls turned into a repair, a tune-up or an install, and what each job was worth.

Free HVAC SEO audit

Find out where you stand before your next busy season

Tell us your offices and the heating or cooling search you want to win. We will check where each office shows up in the map pack, look at your profiles and your site, and tell you what we would fix first. It is free, and there is nothing to sign.

Your map pack scanNot run yet

Request your free audit

It takes about a minute. A real person reads every request.

Prefer email? ryan@rankdnow.com