What makes roofing search different
Roofing is not plumbing with a ladder. Three things set it apart.
- Big tickets, long research. A reroof is one of the biggest checks a homeowner writes for the house. People read for weeks, compare quotes and study reviews before they call, so pages have to answer research questions, not just list services.
- Demand follows storms. One named storm can turn a quiet month into the busiest week of the year. Pages built after the storm are too late to rank for it.
- Insurance drives the calendar. In Florida, a lot of roofing starts with a letter from an insurer about roof age, a 4-point inspection or a wind mitigation discount. The roofer who explains those letters gets the call.
Insurance questions are roofing questions
These are the facts we build into a Florida roofing site, each checked against the statute or the insurer’s own page before it goes live.
- Roof age. Under Florida Statute 627.7011, an insurer may not refuse to write or renew a homeowner’s policy solely because a roof is less than 15 years old. For an older roof, the homeowner can pay for an inspection first, and if an authorized inspector finds at least five years of useful life left, the insurer may not refuse solely because of age.
- Citizens. Citizens Property Insurance asks for a 4-point inspection on homes more than 20 years old, and the roof is one of the four. It also wants proof of at least five years of remaining life on shingle roofs older than 25 years, and on tile, metal and other hard roofs older than 50. Its form lets a licensed trade professional sign off only on the section for their own trade.
- Wind mitigation. The state’s uniform inspection form, OIR-B1-1802, records features such as roof shape, roof deck attachment and roof-to-wall connections. Florida law requires insurers to discount the windstorm part of the premium for verified features, so a new roof can pay back twice.
- The 25 percent rule. Since a 2022 change to state law, if the existing roof was built to the 2007 Florida Building Code or later, only the repaired section has to meet current code, even when 25 percent or more is being repaired. Homeowners hear about this rule from neighbors, often wrong, so a clear page earns trust.
The page map for a roofing company
These are the pages we would build first, and why each one earns its place.
| Page | Why it exists |
|---|---|
| Roof replacement | The big-ticket search. Needs price ranges, materials, timelines and financing. |
| Roof repair and leaks | Urgent calls, often after a storm, from people who need someone this week. |
| Insurance inspections explained | 4-point, roof age and wind mitigation letters send homeowners looking. |
| Shingle, metal and tile | Each material is its own search, with its own price range and lifespan. |
| Storm damage | How to spot damage and what to photograph, inside Florida’s ad rules. |
| Permits and process | What happens from permit to final inspection, and why it takes the time it does. |
| Financing | A reroof needs a monthly number as well as a total. |
| Town pages | Real towns you roof in, with the local permit office and storm history. |
| Projects and reviews | Photos of real roofs with the town named, next to the reviews from those jobs. |
Every page carries the license number. Florida certified roofing contractors hold a license that starts with CCC, registered contractors hold an RC license that is good only where it was issued, and state law requires the number on every advertisement. If your current site cannot hold these pages, our contractor web design starts from this map.
Storm pages that stay inside Florida law
Florida Statute 489.147 sets rules for how contractors market roof insurance work. A contractor may not offer a gift, cash, a deductible waiver or anything else of value in exchange for a roof inspection or a claim. An ad that urges a homeowner to call about a roof damage claim must carry the notices the statute requires, including that the homeowner pays the deductible, in type of at least 12 points. And a contractor may not interpret a policy or adjust a claim without a public adjuster license. Each violation can bring a fine of up to $10,000.
So we write storm pages that explain how to spot damage, what to photograph and what an inspection covers, and we leave claim advice to the insurer and the adjuster. That is safer for you and more useful for the homeowner.
Google Business Profile, photos and reviews
- Categories. The primary category should be Roofing contractor. Add Gutter service, Siding contractor or Skylight contractor only if you sell that work on its own. Extra categories you do not really sell dilute the profile.
- Photos of real roofs. Before and after shots, crews on the job and finished roofs, with the town in the caption. Pasco County’s published re-roof guidelines let contractors upload photos for the in-progress dry-in, valley, drip edge and flashing inspections, with the permit number in every shot. A crew already taking those photos can feed the profile and the project pages too.
- Reviews after every job. A reroof customer reviews you once, so ask on the day the job is done. Google’s review policy rules out incentives and asking only the happy customers, and says a business should not request specific content.
The full routine is part of our Google Business Profile optimization.
Local Services Ads for roofers
Roofing is one of the trades Google accepts for Local Services Ads, after license, insurance and background checks. It can be a fast source of calls, especially for repairs. Two cautions. After a storm, many roofers turn the ads on at once, so watch the cost per signed job, not the lead count. And a roof lead is not a roof sale, so match leads to signed jobs and dispute the ones that should not count. We run it through our Local Services Ads management, and our post on LSA versus Google Ads explains the tradeoffs.
When the phones light up
After a storm, call volume can jump overnight. That is when leads get lost: the voicemail fills up, callbacks slip and the homeowner books the next roofer who answers. Tracking numbers on every source show which ones rang, and our guide to what missed calls really cost puts a number on the problem. Our call center training helps the office book the urgent jobs first and schedule the rest.