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Local SEO · Port Richey, Florida

Local SEO and marketing for home service companies in Tampa Bay

We grew out of the marketing office at Team Farrell in Port Richey, and we still run the sites for Farrell Plumbing and Farrell Air Conditioning. We measure our work in booked jobs, not rankings.

Get a free local SEO audit See the sites we run

PlumbingHVACRoofingElectrical

Farrell Air Conditioning home page, built and run by Rankd
Integrity Plumbing and Drain home page, built and run by Rankd
Farrell Plumbing home page on a phone, built and run by Rankd

Sites we built and still run

Live today. Check them yourself.

Farrell Plumbing owner in front of a Farrell Plumbing service van in Port Richey, Florida
Farrell Plumbing, Port Richey. Where Rankd started.

Where we came from

We learned local SEO by trying to fill real trucks

Rankd started as the in-house marketing office at Team Farrell, the Port Richey home service group behind Farrell Plumbing and Farrell Air Conditioning. The job sounded simple. Keep the trucks busy out of Port Richey and Spring Hill, up and down US 19 and out along Mariner Boulevard.

The owners never asked where they ranked. They asked which calls turned into jobs, and what each of those jobs cost. So that is what we learned to measure. We still build and run both Farrell sites today, so every method we sell gets tested on real trucks first. You can read more of our story.

Farrell Plumbing and Farrell Air Conditioning are Team Farrell companies, and Rankd grew out of Team Farrell.

What we do

Local SEO is the engine. The rest fills the gaps.

Most shops should start with local SEO and add paid channels where they make sense. Every service is custom priced after a free audit, and all of it is measured in booked jobs.

Start here

Local SEO

The steady work that puts you in the map pack for the searches that fill your schedule, and keeps you there.

  1. Google Business Profile work: categories, services, photos and posts
  2. One new city or service page a month until your site is built out
  3. Citation and NAP cleanup across the directories Google trusts
  4. A review request system your techs will actually use
  5. Call tracking by source, matched to booked jobs

Everything that is included is on our local SEO services page.

Illustration: map pack scan1 to 34 to 1011+
  • 02

    Google Business Profile optimization

    Your profile is the listing people call from. We fix categories, services and photos, keep it active, and report the fake listings that crowd you out.

  • 03

    Web design

    Fast contractor sites with real service, city and pricing pages, built the same way as the three sites we run.

  • 04

    Local Services Ads management

    The Google Verified ads above the map. We match every lead to a booked job and make sure the bad ones get credited.

  • 05

    Google Ads management

    Search campaigns for the jobs you want more of, with a tracking number on every ad so you can see what books.

  • 06

    Facebook ads

    Useful for slow seasons, promotions and new offices. If they are not paying off for you, we will say so.

  • 07

    Email and SMS marketing

    Bring past customers back for tune-ups, inspections and seasonal work, with sends you can tie to jobs.

How we measure

Measured in booked jobs, not rankings

Rankings are nice to look at, but they do not pay for trucks. Every client gets the same three-part setup we built for Team Farrell, so you can see which calls turned into work and what each one cost.

Step 01

A tracking number for every source

Your Google Business Profile, website, Local Services Ads and Google Ads each get their own CallRail number, so every call shows where it came from.

Step 02

Every call matched to a job

We match calls to jobs in Housecall Pro, so we can see which callers booked and what the work was worth.

Step 03

Cost per booked job

What you spent on a source, divided by the jobs it booked. That one number tells you what to keep and what to cut.

Want the details? Read how call tracking works for a home service company, and why we report cost per booked job instead of cost per lead.

Who we work with

Built for the trades, not for every business in town

We only work with home service companies. Each trade gets pages about its own jobs, its own permits and its own busy season, written by people who have sat in a shop and heard the calls come in.

SEO for plumbers

Water heaters, repipes, slab leaks and drain calls. We build pages for the jobs that pay and the emergencies that ring at night.

“water heater repair new port richey”

HVAC SEO

In Florida the AC season barely ends. We plan for repair calls in the heat and install work before it, with pages for each office you run.

“ac repair spring hill fl”

SEO for roofers

Storm season, insurance inspections and reroofs. Content that is live before the next named storm, not after it.

“roof leak repair holiday fl”

Electrician SEO

Panel upgrades, generators and rewiring, sold to homeowners who want a licensed electrician they can trust in their house.

“panel upgrade hudson fl”

How we work

From a free audit to a monthly report on booked jobs

  1. Stop 01

    Free audit

    We check where you show up in the map pack for your main searches, look at your Google Business Profile, your site and your top competitors, and tell you what we would fix first.

  2. Stop 02

    Fix the foundation

    Tracking numbers, profile cleanup, site speed, and the service and city pages you are missing. Most of the first month goes here.

  3. Stop 03

    Build every month

    A new city or service page each month, posts that answer real customer questions, citations, reviews and profile updates.

  4. Stop 04

    Report on booked jobs

    Once a month you see calls by source, which ones booked, and what each booked job cost. If a channel is not paying off, we say so.

An honest note on timing. Local SEO takes months, not weeks. Profile and tracking fixes can help early, and new pages and reviews take longer to build up. If you need calls next week, Local Services Ads are the faster channel, and we will tell you that up front.

Farrell Plumbing water heater installation cost guide, showing the price range and how many completed jobs were reviewed to set it
Cost guide: water heater installation. Each guide says how many completed jobs set the range and when it was last reviewed.
72pages in the sitemapSource: gofarrellplumbing.com/sitemap.xml, Sep 24, 2026
11cost guides built from completed jobsSource: gofarrellplumbing.com/pricing, Sep 24, 2026
12service area pages in 4 countiesSource: gofarrellplumbing.com/service-areas, Sep 24, 2026

Case study

Farrell Plumbing: a plumbing site that shows its work

Farrell Plumbing has served Port Richey since 2013 and now runs offices in Spring Hill and Palm Harbor too. We built gofarrellplumbing.com with a page for each service, service area pages for the towns it covers, and cost guides built from the company’s own completed jobs.

“We grew to 9 plumbing vans across Port Richey and Spring Hill, but for years we couldn't tell which ads were actually filling them. Rankd tied our calls to real booked jobs, so we finally see what every marketing dollar brings back. We cut the dead weight and put it where the work is.”

Farrell Plumbing, Port Richey and Spring Hill, Florida

Read the full plumbing SEO case study.

Farrell Plumbing is a Team Farrell company, and Rankd grew out of Team Farrell’s marketing office.

Where we work

Pasco, Hernando and Pinellas. We know these roads.

Our home base is Port Richey, between US 19 and the Gulf. We work with shops from Hudson and Bayonet Point down through New Port Richey and Holiday, north to Spring Hill, and south into north Pinellas.

SEO in New Port Richey and Port Richey 28.24°N 82.72°W Home base. US 19, Ridge Road, Little Road and SR 54.
SEO in Spring Hill 28.48°N 82.53°W Hernando County. Both Farrell companies run offices on Mariner Boulevard.
Palm Harbor and north Pinellas 28.08°N 82.76°W Farrell Plumbing’s third office is on Tampa Road.

We also run a plumber’s site in West Palm Beach.

Line map of the Gulf coast from Spring Hill down to Palm Harbor, with US 19 running along the shore through Port Richey Spring HillHernando Port RicheyHome base Palm HarborPinellas

From the blog

Plain answers for shop owners

Short guides on the work that makes the phone ring, written from inside a plumbing and AC company. There is more on the Rankd blog.

Our software

Software we built for our own shops

We built these to answer our own questions at Team Farrell, and now other shops use them too.

Marketing Tracker

See which ads actually book jobs.

$199/mo
AI CSR Call Trainer

AI role-play calls that grade your reps.

$99/mo

Questions

What owners ask us first

Something else on your mind? Email ryan@rankdnow.com.

Where is Rankd based, and which areas do you serve?

We are based in Port Richey, Florida, in west Pasco County. We focus on Pasco, Hernando and Pinellas counties, from Hudson and New Port Richey up to Spring Hill and down to Palm Harbor. We also run the website for a plumbing company in West Palm Beach.

Do you only work with home service companies?

Yes. We work with plumbers, HVAC companies, roofers and electricians. That focus is the point. We know how these shops book work, what their customers search for, and what a missed call costs.

How long does local SEO take to show results?

Plan on months, not weeks. Fixes to your Google Business Profile and tracking can help early. New pages, reviews and citations take longer to build up, and they keep paying off after that. If you need calls next week, Local Services Ads are the faster channel, and we will tell you so.

What do I get in the monthly report?

Calls by source, which of those calls booked a job, and what each booked job cost. You also see how your map pack and search positions moved, and a list of the pages, posts and profile work we did that month. If a channel is not paying off, the report says so.

Do I need a new website before starting SEO?

Not always. We audit your current site first. If it is fast and built well, we work with what you have. If it is holding you back, we will show you why, and a new site often costs less than fighting a broken one.

Is Rankd the same company that makes the Marketing Tracker and the Call Trainer?

Yes. We built the Marketing Tracker and the AI CSR Call Trainer to answer our own questions at Team Farrell, and now other shops use them too. Each one is sold on its own with a free trial, so you can use them with or without our SEO work.

Free local SEO audit

Find out where you rank today

Tell us your trade, your town and the search you want to win. We will check where you show up in the map pack, look over your Google Business Profile and your site, and tell you what we would fix first. It is free, and there is nothing to sign.

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Prefer email? ryan@rankdnow.com