Software for plumbing, HVAC & electrical companies

Know which ads make you money.
Book more of the calls they bring.

Rankd is a two-product toolkit for home-service companies. The Marketing Tracker shows exactly which channels turn into booked revenue. The Call Trainer turns your CSRs into closers with AI practice calls. Together, they plug the two biggest leaks in your pipeline.

Two products, one goal

More booked jobs from the marketing you already pay for

Start with either one. They stand alone, and they hit harder together.

Marketing analytics

Marketing Tracker

$199/mo
Revenue by channel · live from your CallRail + CRM

Connects your CallRail, your CRM (Housecall Pro or ServiceTitan), and your ad spend to show which channels actually book jobs and earn revenue. No more guessing what LSA and Google Ads are really worth.

  • True ROAS per channel, from calls to closed revenue
  • AI Call Intel: why callers didn't book, per CSR
  • Tech leaderboard, missed-call dollars, stale estimates
AI CSR training

Call Trainer

$99/mo
92 Booked it. Clinic.
Booked +184 XP
Every practice call graded like a real one

An AI customer calls your rep's headset: price shoppers, "let me talk to my husband," 9pm emergencies. It talks back, pushes back, and hangs up on weak answers. Then it grades the call with one coaching tip.

  • Realistic voice role-play built from real call patterns
  • Instant grades, skill checks, and coaching tips
  • Team leaderboard with XP, levels, and weekly goals
Better together

The tracker finds the calls you lose. The trainer fixes them.

Most home-service companies don't have a lead problem. They have a booking problem. Rankd attacks it from both ends.

1 Marketing Tracker

See where revenue leaks

The tracker grades every real call and shows you which callers didn't book, why, and which CSR handled it. Suddenly "we need more leads" becomes "we need to stop losing the ones we have."

2 Call Trainer

Practice exactly those calls

The trainer's AI callers are built from the same buckets your team actually loses: price shoppers, think-it-overs, comparison shoppers, scheduling conflicts. Reps drill them until booking is a reflex.

3 Both

Watch the same numbers climb

Practice calls and real calls are graded on the same rubric, so improvement on the leaderboard shows up as booked jobs on the dashboard, and your ROAS climbs without spending another ad dollar.

Why Rankd

Built inside a real home-service company

Rankd wasn't built by an agency guessing at your business. It was built inside a working multi-trade home-service company in Florida, on real CallRail calls, real Housecall Pro jobs, and real CSRs, because the owner wanted to know which ads made money and why good leads weren't booking. The tools that answered those questions became Rankd.

That's why the tracker measures revenue instead of clicks, and why the trainer's callers sound like the people who actually phone a plumbing company at 9pm.

FAQ

Quick answers

What is Rankd?
Rankd builds software for home-service companies (plumbing, HVAC, electrical). The Marketing Tracker shows which ads and channels actually book jobs, and the Call Trainer uses AI role-play calls to train CSRs to book more of the calls that marketing brings in.
Do the two products work separately?
Yes. Each product stands on its own with its own trial and subscription. They are built as a pair: the tracker finds the calls you lose, the trainer fixes them, but you can start with either one.
What trades is Rankd built for?
Plumbing, HVAC, and electrical companies, from a few trucks to multi-location operations. Rankd was built inside a real multi-trade home-service company, not by an agency.
How do the free trials work?
The Marketing Tracker has a 7-day free trial and the Call Trainer has a 14-day free trial. Both cancel anytime, in one click.

Stop guessing. Start booking.

Pick the leak you want to plug first. Both come with a free trial.