The job: two offices, and each one has to win its own town
Farrell Air Conditioning has served Pasco and Hernando counties since 2015. It works from two offices: Commerce Avenue in Port Richey, and Mariner Boulevard in Spring Hill, which opened in 2025.
In Florida the AC season barely ends. When a system quits in August, the homeowner wants someone close, today. A search for AC repair in Spring Hill should land on a page run by the Spring Hill office, with that office’s phone number and the towns it covers. The same goes for Port Richey. One general page for both offices would split the difference and win neither town.
A full set of service pages for each office
We built farrellac.com (opens in a new tab) around the two offices. Each office has its own hub page. Under each hub sit seven service pages and four indoor air quality pages, so the site has 22 service pages, each one written for one office and the towns around it.
- 2 office hubs, each linking to its own services, its nearby towns and the other office.
- 7 services per office: AC installation, AC repair, AC maintenance, AC tune-ups, ductless mini splits, commercial HVAC and duct cleaning.
- 4 indoor air quality pages per office: air purifiers, dehumidifiers, ventilation and filter replacement.
- 10 pricing guides and a pricing hub. Each guide links to the matching service at both offices.
- A learning center with AC maintenance tips, plus a financing page and an instant quote page.
Town pages with local answers
The 16 town pages run from Port Richey, Holiday and Hudson up to Brooksville and Homosassa, and south to Palm Harbor and Dunedin. Each one opens with quick answers about that town. The New Port Richey page answers why homes near the Pithlachascotee River feel damp, and which office serves downtown.
Real Google reviews sit on the pages whose topic they match, and none of them is used twice. A town page reads like it was written for that town, because it was.
Posts written for Pasco and Hernando
The 23 blog posts answer the AC questions these two counties ask. A few examples: what salt air does to an AC in Port Richey (opens in a new tab), Duke Energy and WREC rebates in Pasco and Hernando (opens in a new tab), when an AC swap needs a permit and an inspection (opens in a new tab), hurricane prep for your AC (opens in a new tab) and AC in mobile and manufactured homes (opens in a new tab).
The learning center pulls it together. It leads with plain questions, then points to pricing, financing and the blog, so a homeowner who is not ready to call still has a next step.
Design built from the van wrap
The look comes straight off the company’s trucks: navy and sky blue stripes like the real van wrap, a faint houndstooth texture and dog-tag badges. On the home page, Rufus the Farrell hound stands next to a clipboard that asks what your AC is doing. Each answer sends the visitor to the right next step: call now, get an instant quote, or join the maintenance plan.
- Van navy#062C66
- Van sky#4BA3E3
- Frost#E8F3FC
- Button blue#08439D
- Call yellow#FBBF24
- Ink#0F172A
The maintenance plan page turns the plan into a membership card that spins in 3D. It has a pause button, and it holds still for anyone who has turned off motion on their device.
Under the paint, it is a static Astro site on Netlify, like every site we run.
Two Business Profiles, and the spam around them
Each office has its own Google Business Profile with its own tracking number, so calls from the Port Richey listing and the Spring Hill listing are counted apart.
The map around both offices has its share of fake and keyword-stuffed AC listings. When one shows up, we collect the evidence and report it to Google.
