The job: prove the method far from home
Integrity Plumbing & Drain has been family run in West Palm Beach since 1985, and it serves homes and businesses across Palm Beach County. It is not a Team Farrell company, and it sits on the other side of the state from Port Richey.
That makes it a fair test. There is no shared office, no shared brand, and no local knowledge from years of driving the same roads. The method has to carry the work: a page for every service, a page for every town, real prices, and every call checked for whether it booked.
Why publish prices
Integrity puts its prices up front. Every one of its 16 service pages opens with a planning range for that job. Drain cleaning, for example, shows $315 to $2,420 for work from a basic clearing through main-line jetting. A pricing hub with 16 guides explains what changes the price, and a navy price band on the home page shows four common jobs.
A range does two jobs. It answers the first question a homeowner has, and it means the people who do call already know the ballpark. Every range is labeled as a planning number, never a quote. Since late September 2026, every page with a price also carries one line of small print saying the ranges are rough estimates and some projects fall outside them. It sits in muted type right under the range. See the live pricing hub (opens in a new tab).
Site structure
We built integrityplumber.com (opens in a new tab) on Astro and host it on Netlify, the same way we build every site we run. It has:
- 16 service pages, from drain cleaning and hydro jetting to backflow testing and water filtration, each with its planning range up top.
- 8 city pages: West Palm Beach, Palm Beach, Palm Beach Gardens, Boynton Beach, Delray Beach, Lake Worth Beach, Riviera Beach and Wellington, each with a service request form.
- 16 pricing guides and a pricing hub.
- A financing page with a monthly payment calculator, and a learning center that ties pricing, financing and the blog together.
- 28 blog posts, a reviews page and a page of common questions.
The markup tells search engines what the business is: a plumber with a catalog of its 16 services, plus markup for its common questions. The water filtration page (opens in a new tab) carries a YouTube video that loads with the page, with no extra click in front of it.
We write the blog too, and most new posts also go out to Integrity’s customer list as an email. The two newest are about whether West Palm Beach water is hard enough for a softener (opens in a new tab), from October 9, 2026, and turning the water back on after a summer away (opens in a new tab), from October 16.
A redesign, then a blue and white look
On September 24, 2026 we redesigned every page on the site at once. The first look came from the Integrity logo, an arch-topped sign: cream and navy with gold trim, serif headings, and arch-topped photos. Four days later we moved the whole site to blue and white. The cream pages turned white, the gold became sky blue, the oxblood on the 24/7 line and the call buttons became a brighter red, and the headings moved to a plain sans serif. The arched photo frames and the colored dots came out the same day.
Every color on the site is set in one place, so the change touched the stylesheet and left the copy, the prices and the links exactly as they were.
- Navy#02406A
- Book blue#1D6FB3
- Sky#6CB4EA
- Call red#B91C23
- Ice#EEF5FB
- Ink#10202E
The home page also carries a before and after photo slider, so a homeowner can see the work, not just read about it.
Speed and privacy
The fonts are served from the site itself, and a strict Content Security Policy limits what the pages are allowed to load. Site measurement and call tracking are on by default, with no pop-up in the way. A visitor can turn them off from Privacy choices in the footer, and a browser that sends Global Privacy Control, the setting that asks sites not to sell or share your data, turns them off on its own.
